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Front Cover:

NEW SOUTHERN
Recipes
that save shortening and save flour
OMEGA FLOUR

Back Cover:

OMEGA
PURE SOFT WHEAT FLOUR
H.C. COLE MILLING CO., Chester, Ill.

OMEGA FLOUR
The South’s Finest

Preface:

Traditional with celebrated cooks throughout the South for over 100 years, soft-wheat Omega Flour takes on even added importance in present-day living. Every effort is being made by our Government to conserve food…to make existing supplies go farther. You can help, too, by using Omega Flour. This finely-sifted flour takes 1/3 less shortening than you would normally use in your recipes. Try the tested recipes in this booklet. Learn how the use of Omega Flour saves you precious ingredients…brings added eating pleasure to your whole family.

Austin Cole
President COLE MILLING COMPANY