Book Title: Decoding Cultural Literacy

Subtitle: Rhetorically Analyzing Everyday Media for Professional Writers

Author: Kandice Rainn Fowlkes

Book Description: Go beyond the surface level in reading and producing persuasive, yet efficacious writing. For writers looking to engage with everyday media, cultural background knowledge is essential to understanding the depths of any media and thus interpreting its message. This handbook helps writers learn what cultural literacy is, how to critically analyze media, and then create writing which appeals to one’s own authorial credibility. The key takeaway of Decoding Cultural Literacy is to help analyze everyday media through the rhetorical analysis process, and then engage in a recursive dance by using the same rhetorical steps to write works which are culturally literate and effective for your chosen audience. These same steps for writers will then be applied for moving forward into a professional writing setting and showing how to transfer these skills for the everyday writer, to a professional writing career.