Content Analysis

“Research means that you don’t know, but are willing to find out.”

—Charles F. Kettering

“In fact, the world needs more nerds.”

—Ben Bernanke

“As in the case of grammar, the ‘rules’ by which a social system works are not natural. They are sociological constructions. Although systems can be elaborate, in comparison with other kinds of inferences, extrapolations are relatively simple.”
―Klaus H. Krippendorff, Content Analysis: An Introduction to Its Methodology