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• 1 2021-01-22T16:40:04+00:00 Madame Frances 1 plain 2021-01-22T16:40:04+00:00 Madame Frances was a boutique clothing designer specializing in French fashions. Her shop was based in a private home, featured among other fashion salons in Vogue in 1920 for its "fine curving marble staircase." In her autobiography, Loos refers to visiting Madame Frances frequently on shopping trips with friends, although rarely buying anything due to her husband. She calls Madame Frances the "high priestess of our lively sect" who clothed celebrities and the rich, but who also discovered great beauties and dress them at the expense of rich suitors:

  Aside from making money out of the rich, Madame Frances was a sexy godmother to any number of Cinderellas. She could spot undiscovered talent as expertly as did Flo Ziegfeld, and when her antenna picked up a girl of humble circumstances who was worthy to wear her dresses, Madame Frances would stake the girl to them, send her out into the nightspots with an escort, and then present the accumulated bills to the first rich admirer the girl attracted.          --A Girl Like I, p. 201