The Relationship Between Misinformation And Social Noise And Their Impact On The Information Ecosystem

Abstract

Social noise and social entropy are new concepts modeled after Shannon’s information and communication theory, in which the interference of noise between the sender and receiver is measured using entropy. Social noise in the context of social media plays a vital role in magnifying and spreading misinformation, which in turn impacts the overall information ecosystem. Ecosystems are made of interconnected and integrated parts that rely on one another to maintain balance and survive. Studies related to social noise and misinformation have shown that social noise can contribute significantly to spreading misinformation and potentially alter the original intended message (Alsaid & Pampapura, 2022); Alsaid et al. (2024). paper investigates methods of quantifying social noise using entropy to minimize the spread of misinformation on social media, particularly X. Using a combination of Uncertainty Reduction Theory (URT) and Social Entropy, data analysis was performed using one million tweets harvested from #Ukraine. Data analysis involved several methods: sentiment analyses, term association, network maps, and entropy computation. Results have shown a direct relationship between social noise and social entropy as a measure of uncertainty. Also, social noise and uncertainty decrease with the use of URLs and rich content. It is evident from the results that the entropy value is influenced by the accuracy of keywords identified using topic modeling as descriptive of social noise constructs. Semantic analysis of tweets can help improve the definition of social noise constructs, leading to enhanced and more accurate entropy calculation. Future studies may  consider advanced machine learning and AI